A Restaurant like None Other.

This project, located along 9th Avenue in New York City's Theater District, offered the distinct challenge of standing out in a neighborhood known for its abundance of Thai restaurants.

Taking a cue from the unique menu, being Northern Thai cuisine, the clients requested daring design choices and attention to every aspect of the dining experience, from naming the restaurant, to the menu item descriptions, and down to the match-boxes.

The clarity of the concept allowed for simple yet powerful resolutions to a challenging interior site.